Audience Feedback

Advanced Production Evaluation

In what ways does your media products use, develop or challenge forms and conventions of real media products?


I tried to follow classic conventions of the genre 'Drum and base' to create a realistic video, poster and digipak. I tried to use dark colours to create a 'young, club' feeling throughout the whole of my products, which in my audience feed back was recognised by my target audience, as they found it relatable. 

How effective is the combination of your main product and ancillary texts?
The combination of my main product and ancillary text are effective by how i have used the same consistant theme,layout,text and images through out my final video,digipak and poster. I manipulated them so that the format fits with the type of promotional media which is a digipak and poster. All of these products feature the same main character, same image, same font and same colour scheme so that it is regonisable to the audience.
When filming my music video i filmed in night mode, this was the best way to film my footage as most of it was shot in a dark nightclub. I also purposley used this as a theme as i was influenced by the work of Chase and Staus, who i researched into at the start of my coursework. They use mostly hand held camera work in their music videos which i also did. This night vison effect is associated with the 'clubbing' scene which i thought my audience could relate to.
I have made my promotional products based on my target audience. From my audience feedback i can say i have met my aim, which was to target my target audience.

What have you learned from your audience feedback?
From my audience feedback i have learnt what my target audience expect from a video in the 'drum and base' genre. It is important to have audience feedback as you can improve and perfect your final product based upon your target audiences opinion. All types of feedback, positive or negative, as they are a fair, non-biased opinion and are important as they highlight the positive points and also the negative.


These are the main points which were made by my audience in my focus group:
1. "The way you edited it with the beat and tempo of the music and how you changed the speed of some scenes fits really well." (female, 18)
2. "The night vision mode is good but a bit of a distraction." (Male, 20)
3. " The digipak and poster are really good and they have a consistent look which is recognisable for the audience. (Male,18)
4. "Your final video is really relate-able to a typical night out in our age range" (female,19)
5. "The way the whole of your footage is hand held camerawork is realistic but it sometimes looks unprofessional." (male, 18)
6. "The story line is good but nothing really happens at the end." (female, 17)


From this feedback i have realised that i should of planned my video better, used a tripod to show staged shots and to keep the camera steady and also shot some footage without night vision. I am happy with most of the feedback i have had back and i appreciate the other opinions as knowing them now will make my next film clip better. My feedback was mostly positive, which i am very pleased with.





How did you use new media technologies in the construction and research, planning and evaluation?

During the research and planning stages i used Blogger to document all of my work and to record all of my ideas and progress. Using Blogger was a lot easier than having sheets of paper, which would usually get lost, as all of my hard work was in one place where i could access it at anytime and anywhere with an internet connection. I also used scanners to scan in my mock ups and uploaded them to my blog to show where my ideas have came from and what changes i have made.
I used a internet memory space called Dropbox to store any work which i could not upload directly to Blogger. Dropbox allowed me to save images, word documents etc to my personal space where i could log in and save to my blog/memory stick.

I used Microsoft Word to create charts and graphs to analyses my audience research.
To create my poster and digipak i used Adobe Photoshop CS3. A editing suite for photographs which have endless possibilities to edit and manipulate how ever you want. I used tutorials online to help develop my knowledge of Photoshop and how to use the tools to their full potential.

I used Final Cut Pro to edit my footage and to create my final music video. I used the time lapse effect a number of times to make my footage faster or slower depending on how it flowed with my video and the music.

New media technologies helped me with my research, planning and evaluation a lot by using the internet it helped me keep my work in order and organised.

Music Video

http://www.youtube.com/watch?v=5VHBRHme2fc

Magazine Advert

Digipak

Below is a first draft of my digipak.

I have used print screens from my music video to create the images for my digipak.

To edit this photograph i used Photoshop CS3.

COVER:

MIDDLE:

BACK:



CHANGES...

I have changed my production schedule. I was planning to film my video on Saturday the 17th of December but i feel this date is too late and i may not have enough time to complete my task to the highest standard within the deadline. I have decided to film my video on Wednesday the 14th of December.
Due to this change in date i will have to switch locations to:


FRIENDS HOUSE
BROAD OAKS ROAD

THEN WALK TO:
O'NEILL'S
Popular Road
Solihull
B91 3AB

THEN A TAXI JOURNEY TO:


SNOBS
29 Paradise Circus Queensway  
Birmingham, 
West Midlands
B1 2BJ

Then next screen shots show the journey we will be talking....

From Broad oaks road to Oneill's in Solihull town centre

Then from Oneills to Snobs:

Script

Story board

Locations

These are some photographs of locations i might use for my music video:

These photographs were taken up and down digbeth high street.

I will also get permission to film at club events at these places:
The Adam and Eve - Bradford Street/ Digbeth
The Rainbow Warehouse - Digbeth high street
The Ceol Castle - Moseley
O'neills Pub - Solihull town centre

Styling

Main character - I want my main character to look like an average teenage girl who is dressed casual with simple makeup but with dark eyes so the audience can focus on her eyes and see the emotion from the main character. I want her to be dressed casually so that my target audience can relate to this person by the way she is dressed. Also i was my video to be as realistic as i possibly can.

Here is a list of Models how i am considering to be the main character.
1- Ailish Folan
2 - Elle McGovern
3- Ellie Smith
4 - Catriona Shelly
5- Kate Luezley

I have decided to use all of the models above at some point in my music video as i feel they all have the right look. my main character will be number three, Ellie Smith.

I want my models hair to be styles like this:

This is how i want my models eye makeup:

This is a rough drawing of what i want my model to be wearing:

Treatment

Duration 
My music video will be approximately 4 minutes

Style 
My music video is going to be urban, realistic and current. I want to make sure that my video shows of the genre of drum and bass and targets my target audience which are ages 15-21.

Rationale

This production is relevant to the target audience as the main character and the locations are following her on a typical night out. My video will reflect the nightlife of a typical teenager who loves the drum and bass genre. My music video resembles the style of Chase and Status. They are currently storming the music charts and there music videos have become iconic. The song i have chose (Nneka - Heartbeat) has been remixed by Chase and Status and was one of the songs which put them onto the current music charts. This relates to my target audience as they would of all heard/like this song.

Synopsis

This video will follow a 17year old girl on a night out, from the start of her night following her all the away home in the morning. The video will show the goings on , drink,drugs,fights,dancing etc, of a typical Saturday night out for this girl.

Intended Audience

Feasibility

Format

Budget

Travel costs (Bus tickets, Train tickets, Petrol money, Taxi Fares) - £40

Club Entry fees - £20

Deadlines 

Production:

Post Production: 

Ancillary Products:

Evaluation:

Cross Media Advertising

Cross media marketing is a form of advertising that uses multiple aspects of the media to advertise a product. The following areas are commonly used as the process for advertising this product or service:
- Radio
- Television
- Mobile
- Magazines
- Online
- Podcast
My  portfolio will be classed as a Cross-media advertisement as I am producing a  Music video, Digipack and a music magazine cover.


 An example of Cross media advertising is the new Katy Perry album 'Teenage Dream'.
She uses different types of advertising which include the same font, themes, colours and costumes so the audience start to familiarise themselves with her 'look'.


E.g: Album cover

Clips from the video California girls:
All of these stills show that she has kept with the same theme which is sweets and candy through out the whole of this video and also on her album cover.

Photographs from her worldwide tour:
She is still sticking with the theme of sweets and candy for her tours.
She wears similar themed costumes so, yet again, the audience are familiar with her look.

Live performances:

Familarising with cross media advertising


Each of the adverts which link in the cross media advertising all have a re-occurring factors to make the audience familiar with the product/person which is being advertised. These factors include:
- Same font
- Same theme/context
- Typography
- Similar Images